It goes without saying; staying connected with your clients and keeping a finger on the pulse, is crucial for business. One of the first things that come to mind is probably “how much is this going to cost me?” Sending out promotional gifts or giving free credits to loyal (or potential) customers can be very expensive and might not produce a high enough “hit-rate” to make it worth while.
What if there was a way we could stay connected with our clients, send promotions, advertise goods and build a strong brand all in one go? What if this whole package could cost us next to nothing? It sounds too good to be true... Hold that thought.
Statistics show that the average person in a workplace sends over 12 000 emails every year. Your emails get seen 12 000 times each year. That’s 12 000 times you could have advertised your product, established your brand and run email campaigns. Why not use this opportunity?
There once was a company who did not have email branding. When sending out quotes to possible clients, they had a hit-rate (successful accepting of quotes) of about 50%. Then they branded their emails and the hit-rate shot up by almost 25%!
Through branded emails you’re not just setting a mood or look and feel for your business, you are saying “look at us; we’re different, we’re on top of things, we want to do business”. And every now and then you change it up, promote a new product or deal in your email signature and clients start paying attention to it more often.
Still not convinced of the benefits of email branding? What about this: Email branding is interactive and thus measurable. Once someone clicks on a link in your email signature (let’s say your website address) two things happen.
1) That person is directed to view your website and discover your products or services, and
2) you receive a notification that that client clicked on your website link. You can measure and keep track of “click-throughs” on your email branding and thus see if your marketing or promotion is doing well.
With these real-time insights into campaign performance and click through rates, you can invest better in marketing messages that really work. Turn your employees’ email signatures into an advert and increase your advertising reach.
Why not? Contact Us today to set up your E-mail Branding!