85% of all business correspondence occur via email, so why not use this platform to market? The Return On Investment on email marketing is TWICE AS MUCH as that of any other digital channel and 66% of online consumers have made a purchase
as a result of a direct email.
Instead of using social media, rather use a channel you already own and control. Email is consensual, personal and acutely targeted. But social media and email does not have to be in competition with each other, they can work together to ensure
Email IS the primary way of communication with your most valuable audience, customers, prospects, suppliers and partners. Branding your email is a marvelous marketing tool!