A Successful website combines great design, well written and descriptive content and a clear path created to drive conversions. In order for you to benefit from and maximize your website’s potential as a customer-conversion monster, you need to create a visitor experience that is very simple to navigate and highly engaging and speaks directly to your potential customers’ needs.
We deliver professional, high-quality websites for our clients that evoke emotion and improve interaction. Simply put, our design work delivers real, measurable results.
Our state-of-the-art features are proven to increase search engine ranking, boost sales, and deliver a better overall experience across every device type.
Traditional desktop-only sites simply won’t cut it any more. One study from comScore found that 49 percent of digital media time is spent on mobile devices, with tablets accounting for an additional 12 percent. With just 31 percent of time left over for desktop devices, it becomes clear that websites should be built mobile-friendly, tablet-friendly, and desktop-friendly. That’s why we employ what’s called responsive web design.
Traditionally, responsive design means stretching and shrinking your site to fit different screen sizes. However, we take it a step further by tailoring different features for different devices as well. For example, a Click-to-Call button will appear on a mobile device, but not a tablet or desktop. The experience and the needs of a visitor can greatly differ between a mobile and desktop device, and we make sure that our content and designs consistently reflect that.
Normally, the web is a uniform experience—every visitor gets the same experience on a website as the next guy. But over the past few years, large enterprises like Amazon have used a strategy of website personalization to boost their conversion rate. This is because creating a one-to-one visitor experience speaks directly to a potential customer and their needs.
However, we don’t think this technology should be reserved for companies with vast budgets and endless resources. So, we’ve developed a way to offer this kind advanced customer-conversion technology to small business owners like you.
There’s a few statistics that show how much web personalisation can help the success of your website.
Our agency can create a dynamic website that changes based off user’s behavior such as visit history, proximity to your business, time of day/week/month, device type, etc., that adapts its content to deliver a tailored experience with business-driving features that increase conversions.
Website personalisation truly is the next great frontier in web design.
No matter how big or small your website, SEO is one of the most powerful tools available. Search engine optimization relates to how well your site does in search rankings on sites like Google and Bing. The higher your site climbs in rankings, the more likely it will gain new traffic, visits and customers.
Knowing this, we employ the best of the
best SEO practices on all of our sites to get our clients the most traffic
possible. We accomplish by highly targeting certain keywords and optimizing the
structure of your site to be the most Google- and Bing-friendly it can be.
Once again, this is where responsive
design comes into play. The websites created are structured under one URL (e.g. www.digitalzoo.co.za
), which make it easier for these search giants to find
relevant information on your site that helps give you a boost in rankings. This
is especially important for highly-valued mobile search traffic.
Currently, mobile devices are winning the battle for
supremacy in local search, and these searchers are looking to take action.
According to a study
Google, four out of five consumers conduct local searches on search engines and
88 percent of them are doing it on smartphones. What’s more, 50 percent of
these people will visit a store within a day.
But we don't’ stop there. We’ll work hand-in-hand with your
business to gain a full understanding of what we can do to develop a
comprehensive SEO strategy that generates more traffic on every device.
High-speed website performance isn’t a luxury for a great website—it’s a requirement. Not only do people expect a page to load quickly, but Google has indicated that pagespeed is a direct factor for SEO. Neither your customers nor Google has a second to spare waiting for a page to load, so pagespeed is one of our top priorities.
When we’re crafting our sites, we go through extreme lengths to ensure that we live up to the promise of a fast site, and we routinely test the speed of your site to double check that we maintain that standard. Here are a few ways we achieve the speeds demanded by both Google, Bing and your visitors:
now you know the nuts and bolts of our website building process, and you have a
better understanding of the features that we offer. But what all of this really
comes down to is, at the end of the day, we want to help our clients be