Outstanding Website For Any Device

  • By Drickus Maartens
  • 02 Jun, 2016
Create An Outstanding Website For Any Device

A Successful website combines great design, well written and descriptive content and a clear path created to drive conversions.  In order for you to benefit from and maximize your website’s potential as a customer-conversion monster, you need to create a visitor experience that is very simple to navigate and highly engaging and speaks directly to your potential customers’ needs.  

We deliver professional, high-quality websites for our clients that evoke emotion and improve interaction. Simply put, our design work delivers real, measurable results.

Our state-of-the-art features are proven to increase search engine ranking, boost sales, and deliver a better overall experience across every device type.

One Website For All Devices

Traditional desktop-only sites simply won’t cut it any more. One study from comScore found that 49 percent of digital media time is spent on mobile devices, with tablets accounting for an additional 12 percent. With just 31 percent of time left over for desktop devices, it becomes clear that websites should be built mobile-friendly, tablet-friendly, and desktop-friendly. That’s why we employ what’s called responsive web design.

Traditionally, responsive design means stretching and shrinking your site to fit different screen sizes. However, we take it a step further by tailoring different features for different devices as well. For example, a Click-to-Call button will appear on a mobile device, but not a tablet or desktop. The experience and the needs of a visitor can greatly differ between a mobile and desktop device, and we make sure that our content and designs consistently reflect that.

Website Personalisation

Normally, the web is a uniform experience—every visitor gets the same experience on a website as the next guy. But over the past few years, large enterprises like Amazon have used a strategy of website personalization to boost their conversion rate. This is because creating a one-to-one visitor experience speaks directly to a potential customer and their needs.

However, we don’t think this technology should be reserved for companies with vast budgets and endless resources. So, we’ve developed a way  to offer this kind advanced customer-conversion technology to small business owners like you.

Website Design Statistics

Stats on Website Personalisation

There’s a few statistics that show how much web personalisation can help the success of your website. 

  • Nearly three in four (74 percent) online consumers get frustrated with websites when the content that’s displayed, such as offers or promotions, has nothing to do with their interests. 
  • In-house marketers who personalize their customers’ web experiences see an average of 19 percent uplift in sales.

Our agency can create a dynamic website that changes based off user’s behavior such as visit history, proximity to your business, time of day/week/month, device type, etc., that adapts its content to deliver a tailored experience with business-driving features that increase conversions.

Website personalisation truly is the next great frontier in web design.

Better Search Engine Optimisation

No matter how big or small your website, SEO is one of the most powerful tools available. Search engine optimization relates to how well your site does in search rankings on sites like Google and Bing. The higher your site climbs in rankings, the more likely it will gain new traffic, visits and customers.

Knowing this, we employ the best of the best SEO practices on all of our sites to get our clients the most traffic possible. We accomplish by highly targeting certain keywords and optimizing the structure of your site to be the most Google- and Bing-friendly it can be.

Once again, this is where responsive design comes into play. The websites created are structured under one URL (e.g. www.digitalzoo.co.za ), which make it easier for these search giants to find relevant information on your site that helps give you a boost in rankings. This is especially important for highly-valued mobile search traffic.

Currently, mobile devices are winning the battle for supremacy in local search, and these searchers are looking to take action. According to a study from Google, four out of five consumers conduct local searches on search engines and 88 percent of them are doing it on smartphones. What’s more, 50 percent of these people will visit a store within a day.

But we don't’ stop there. We’ll work hand-in-hand with your business to gain a full understanding of what we can do to develop a comprehensive SEO strategy that generates more traffic on every device.

Superior Speed

High-speed website performance isn’t a luxury for a great website—it’s a requirement. Not only do people expect a page to load quickly, but Google has indicated that pagespeed is a direct factor for SEO. Neither your customers nor Google has a second to spare waiting for a page to load, so pagespeed is one of our top priorities.

When we’re crafting our sites, we go through extreme lengths to ensure that we live up to the promise of a fast site, and we routinely test the speed of your site to double check that we maintain that standard. Here are a few ways we achieve the speeds demanded by both Google, Bing and your visitors:

  1. Optimized Images – Our images go through a process that generates a number of images in different sizes (to be delivered as needed to the device your visitor is using) and compresses them without losing quality.
  2. Server Response Time – Sites hosted through Digital Zoo will display for your clients very quickly. We write our code and design our infrastructure specifically to this end.
  3. Global CDN – To double-up on speed, we use a global CDN, so no matter where someone is trying to view your site from, the site load-time for them is just a few seconds.
  4. Constant Testing – We routinely test our client’s site speed scores to make sure your site speeds meet our standards.

Best Overall Experience

So now you know the nuts and bolts of our website building process, and you have a better understanding of the features that we offer. But what all of this really comes down to is, at the end of the day, we want to help our clients be successful.

Let us create you a New Outstanding Website for Any Device!

By Claudine Strydom 08 Jul, 2016
It goes without saying; staying connected with your clients and keeping a finger on the pulse, is crucial for business. One of the first things that come to mind is probably “how much is this going to cost me?” Sending out promotional gifts or giving free credits to loyal (or potential) customers can be very expensive and might not produce a high enough “hit-rate” to make it worth while.

What if there was a way we could stay connected with our clients, send promotions, advertise goods and build a strong brand all in one go? What if this whole package could cost us next to nothing? It sounds too good to be true... Hold that thought.

Statistics show that the average person in a workplace sends over 12 000 emails every year. Your emails get seen 12 000 times each year. That’s 12 000 times you could have advertised your product, established your brand and run email campaigns. Why not use this opportunity?

There once was a company who did not have email branding. When sending out quotes to possible clients, they had a hit-rate (successful accepting of quotes) of about 50%. Then they branded their emails and the hit-rate shot up by almost 25%!

Through branded emails you’re not just setting a mood or look and feel for your business, you are saying “look at us; we’re different, we’re on top of things, we want to do business”. And every now and then you change it up, promote a new product or deal in your email signature and clients start paying attention to it more often.

Still not convinced of the benefits of email branding? What about this: Email branding is interactive and thus measurable. Once someone clicks on a link in your email signature (let’s say your website address) two things happen.

1) That person is directed to view your website and discover your products or services, and
2) you receive a notification that that client clicked on your website link. You can measure and keep track of “click-throughs” on your email branding and thus see if your marketing or promotion is doing well.

With these real-time insights into campaign performance and click through rates, you can invest better in marketing messages that really work. Turn your employees’ email signatures into an advert and increase your advertising reach.

Why not?

Contact Us today to set up your E-mail Branding!
By Claudine Strydom 17 Jun, 2016
We live in a world where we constantly need to update our lives. We update our phones on a weekly basis so that we can have the best software technology on the market. We update our computers so that we have access to the smartest, fastest programmes. We update our social media platforms on a daily basis to stay socially popular. We update our clothes every time something new comes in fashion. We update our hair, our cars, our friends, our companies. We’re on a constant look-out for anything that’s new, fresh and deemed necessary. Every part of your life is updateable.

Then why not update your website regularly?

Imagine a company never updated their computer software and they are still operating on Windows95. Do you think that company will function smoothly and be successful? No.

Updating your website is not only necessary for operational reasons, but it also holds amazing benefits, like the ones listed here:

  1. Fresh content means frequent indexing. Some of you might not know this, but Google has Internet crawlers that go from website to website to gather new and updated information. Those crawlers then report back and Google then indexes all the new information. The more your site gets indexed, the more searchable it becomes. In other words, it’s good for business.
  2. More content, more keywords. In the world of web, keywords are king. The more content you have on your website, the more keywords you can have related to your industry. With that said, keep in mind that your content should still be of high quality. Find balance with quantity and quality.
  3. Keeps your visitor updated and informed. There’s nothing as bad as going to a site to find the latest news or information, just to be greeted by old and outdated info from 2005. We know that some information will always stay relevant, but try to swoosh it up every now and then. In some industries however, new info is very important and this will keep visitors coming back for more.
  4. It gives you a competitive edge. Of course your business has its competitors and by staying in the lead with the latest trends, data, news etc. will give you that competitive edge you need. Think like a customer; which company will you go to, the one with the latest info and trends, or the one that is 6 months behind?
  5. Shows your business is active. By updating your website regularly, clients and possible clients can see your company is healthy and active and tend to visit your site more than once.
  6. Make the right impression. It’s simple, seeing that the latest news is “2 years ago”, is not making a good impression. Some people don’t even bother to stay on your site when seeing this. But, when seeing a blog post or the latest news posted only 2 days ago, visitors will peruse your website for sure.
  7. Keeps the communication channels open. This is especially important when you use your site to communicate with clients.

Remember, your website is a representative and employee of your company. You need to enable that employee to communicate the correct info, to set an example and convince clients to do business with you.

Scared you might forget to update your site regularly? Use this easy trick: Every time you update your phone, ask yourself “do I need to update something on my website?”

Want us to help you update your website, with a new fresh look? Contact us today  to update your website!
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